Deal 59126 - Speciality Shop - Unavailable

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Specialty eCommerce Store

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Deal Snapshot:

Industry:
Specialty Retail & eCommerce

Financials (Annual):
~$350K Revenue
~$120K Profit

Location:
Northern Alabama

Owner Involvement:
Full-Time

Founded:
1994

Reason for Sale:
Retiring, Open to Transition Support

Business Highlights:

30+ year reputation as the leading one-stop shop for ropes and climbing gear

Core services include online and retail sales of climbing ropes, harnesses, knee pads, rope bags, micro blasting kits, and firefighter gear

Proprietary product line represents 15-30% of revenue

80-90% online sales, about 20-30 packages shipped daily by owners

Attends 6-8 caving events annually, each grossing $10K-$30K

34 ft enclosed trailer included for event sales and transport

~4,000-5,000 past customers, 30% commercial. Word of mouth for repeat business

Retail location is near a major caving hub

The owner is open to seller financing

Considerations / Questions to Ask:

How scalable is the proprietary product line?

How committed are the owners to staying on, and in what capacity?

Are the margins higher on commercial accounts vs consumer?

What are the condition and replacement costs of the included assets?

Earlier this year, the owner addressed a quality issue in a single customer order stemming from an assembly error at the manufacturer. He said it was resolved and that added quality controls are now in place, though the issue also gained traction on social media and is worth understanding in more detail.

Are there responsibilities or relationships managed directly by the owner that are critical to the business?

How is profit calculated, and what adjustments should be made to understand true owner earnings?

Business Opportunities:

Add social media, SEO, and paid advertising (none currently)

Expand marketing through local caving clubs (“grottos”) and arborist networks

Explore the international franchise model (Italy inquiry received)

Expand product line and distribution partnerships

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